Christine Moorman is the Director of The CMO Survey and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.

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Social Media and Strategy: How to Integrate

September 27th, 2011

In the social media integration report card, I offered a set of company behaviors that we can use to diagnose how well a firm integrates social media into its strategy. These behaviors range from integrating social media with customer management, brand management, and innovation management to monitoring information flows within the company. (more…)

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A Social Media Integration Report Card

September 20th, 2011

Is your company being strategic about social media?

The August 2011 CMO Survey reported that companies are increasing spend on social media (from current levels of 7.1 percent of marketing budget to 10.1 percent over the next year and to 17.5 percent in the next five years). (more…)

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