Christine Moorman is the Director of The CMO Survey and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.

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How and Where Do Your International Markets Grow?

November 1st, 2011

The CMO Survey asks top marketers what percentage of their company sales comes from international markets.  Analysis of this question over time indicates that this percentage increased from 19.3% in August 2010 to 24.7% in August 2011. Exhibit 1 shows that this growth rate is unevenly distributed across sectors, though.  Product companies are showing big increases while services companies are flat.  (more…)

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