Christine Moorman is the Director of The CMO Survey and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.

Twitter LinkedIn RSS Feed

Participate in the Survey

Recent Blog Posts
Blog Index
- Customers
  (9)
- Firm Growth
  (11)
- Firm Performance
  (6)
- International Marketing
  (4)
- Marketing Analytics
  (6)
- Marketing Jobs
  (8)
- Marketing Leaders
  (7)
- Marketing Metrics
  (27)
- Marketing Organization
  (9)
- Marketing Spending
  (15)
- Marketplace Dynamics
  (10)
- Social Media
  (11)

The CMO Survey Blog

Holding on to Marketing Leaders

January 17th, 2012

When times get tough, do marketing leaders get fired? Three years of results from The CMO Survey indicate the answer is “No.” Looking at Figure 1, we can see that the number of years a top marketer is in his or her current role in a company averages 4.4 years and that this number has not changed dramatically over the last three years: 2009 (4.3 years), 2010 (4.6 years), and 2011 (4.3 years). (more…)

Keywords: C-suite, CMO experience, CMO power, CMO retention, CMO value, leaders, leadership, metrics, Spencer Stuart, The CMO Survey

How Much Firms Spend on Marketing

November 15th, 2011

The August 2011 CMO Survey reported that companies spend, on average, approximately 10% of their overall budgets on marketing. That figure is up from February 2011 where it was reported to be 8.1%. Using a 95% confidence interval, these numbers are not statistically significant from one another. This is important; but it is more important to note that marketing budgets did not decrease during this period of great economic turbulence. (more…)

Keywords: Chief Marketing Officer, CMO power, growth strategies, internet sales, marketing budget, social media, Spending, The CMO Survey

Best Practice from
Marketing Leaders »

Recent Blog Posts

Blog Index

The CMO Survey Blog

Holding on to Marketing Leaders

Latest Results

The CMO Survey Mission

Tags