Optimism about the overall economy as well as customers, competitors, & partners
Investments in product-market growth strategies and growth in international markets
Current and planned spending in key marketing areas
How the company is performing on financial and societal indicators
Current and projected spending on and management of social media
Number and types of marketers projected to be hired and outsourced
How marketing is organized and what marketing does
The retention, power, and influence of marketing leaders
Spending on and use and evaluation of marketing analytics
Questions examine spending, use, and evaluation of marketing analytics in companies
Questions examine the number and nature of metrics used by firms.
Questions investigate marketing hiring and outsourcing plans.
Questions examined how firms are using social media for marketing activities.