Survey Questions

Topic 1: Marketplace Dynamics

Optimism about the overall economy as well as customers, competitors, & partners

Topic 2: Firm Growth Strategies

Investments in product-market growth strategies and growth in international markets

Topic 3: Marketing Spending

Current and planned spending in key marketing areas

Topic 4: Financial and Marketing Performance

How the company is performing on financial and societal indicators

Topic 5: Social Media

Current and projected spending on and management of social media

Topic 6: Marketing Jobs

Number and types of marketers projected to be hired and outsourced

Topic 7: Marketing Organization

How marketing is organized and what marketing does

Topic 8: Marketing Leadership

The retention, power, and influence of marketing leaders

Topic 9: Marketing Analytics

Spending on and use and evaluation of marketing analytics

Special Topic, February 2012: Marketing Analytics

Questions examine spending, use, and evaluation of marketing analytics in companies

Special Topic, August 2010: Marketing Metrics

Questions examine the number and nature of metrics used by firms.

Special Topic, February 2010: Marketing Jobs

Questions investigate marketing hiring and outsourcing plans.

Special Topic, August 2009: Marketing and Social Media

Questions examined how firms are using social media for marketing activities.