Recent Media

July 2015

The Content Standard by Skyword, Does Content Marketing Have Room for Luck? (July 6, 2015)

TechTarget, Social media listening hasn’t cleared predictive hurdles… yet (July 1, 2015)

June 2015

Forbes, 5 Ways Brand Marketers Can Innovate With Analytics (June 29, 2015)

Pulse, 5 Ways Marketers Can Innovate with Analytics (June 17, 2015)

May 2015

KoMarketing Associates, Report: B2B Marketers Eager to Learn More About Social Media and Its ROI (May 29, 2015)

Loyalty360, 4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave) (May 20, 2015)

The Drum, “We should know the ROI of every dollar spent” – and other delusions making it hard for CMOs to do their jobs (May 14, 2015)

Moneycontrol, How to Make BIG Brands out of Small business (May 13, 2015)

April 2015

Marketing Land, How To Convert Subscribers Into Salespeople (April 28, 2015)

Search Engine Land, To Grow Your Career, See The Whole Customer Experience (April 27, 2015)

Shoutlet, Webinar Recap: How to Avoid Legal Issues in Social Media (April 24, 2015)

Knowledge@Wharton, Live – and Lucrative? Why Video Streaming Supremacy Matters (April 20, 2015)

FedPulse, Where Are Leading CMOs Spending Marketing Budgets? (April 15, 2015)

Advertising Speciality Institute, CMOs Plan Spending Increases (April 2015)

March 2015

ClickZ, What’s New in Mobile Video? (March 26, 2015)

Fathom, Thoughts on the Latest CMO Survey (March 24, 2015)

Sword and the Script, Study: Marketing Budgets Take Aim at Digital, Social and Mobile (March 24, 2015)

MIT Technology Review, New Technologies, New Marketing (March 23, 2015)

API, Social Media Ad Spending Continues Rise (March 19, 2015)

Bloomberg Business, Social-Marketing Companies Drum Up Support at South by Southwest (March 18, 2015)

The Context of Things, Here’s another CMO study. What can it tell us? (March 16, 2015)

Marketing Charts, How Do B2B Marketers Choose Their Digital Channel Mix? (March 12, 2015)

Chief Digital Officer, 7 Questions With… Christine Moorman of The Fuqua School of Business at Duke University (March 10, 2015)

KO Marketing, Marketing Analytics’ Business Value Expected to Increase B2B Investments (March 9, 2015)

Information Management, Bridging the CMO Data Divide (March 6, 2015)

Shoutlet, 4 CMO Survey Insights that Hint at Social Media’s Future in the Marketing Mix (March 4, 2015)

Dex Media, Chief Marketing Officers Say Consumers More Concerned with Service than Price and Brand (March 3, 2015)

KO Marketing, CMOs Plan to Increase Social Media Spend Over the Next 5 Years (March 2, 2015)

Business 2 Community, B2B Marketing Number of the Week: 30 Percent (March 2, 2015)

February 2015

TrackMaven, 5 Key Takeaways From The 2015 CMO Survey (February 27, 2015)

Forbes, According To CMOs This Is Priority #1 For Consumers in 2015 (February 27, 2015)

Integrated Content Marketing, More good news for marketers (February 27, 2015)

Marketing Charts, Customers Prioritize Service Over Price and Brand, CMOs Say (February 27, 2015)

Kapost, CMOs Under Even More Pressure in 2015 (February 27, 2015)

Contact Center Analytics Review, Survey Says Analytics Often Purchased, But Not Always Used (February 26, 2015)

Klick Health, CMO Survey Dissected For Healthcare/Pharmaceuticals (February 25, 2015)

Advertising Specialty Institute, Marketing Budgets Set To Rise (February 24, 2015)

Sword and the Script, Study: Marketing Budgets Take Aim at Digital, Social and Mobile (February 24, 2015)

Marketing Charts, CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive (February 24, 2015)

Marketing Charts, US CMOs Still Report Making Little Use of Marketing Analytics (February 23, 2015)

The Advertising Research Foundation, Marketing Analytics Spend To Increase 83% in 3 Years (February 23, 2015)

Sand Hill: Business Strategy, Software News Brief (February 23, 2015)

Media Post, Marketers Buy More Than They Use Anlaytics (February 22, 2015)

Triad Business Journal, Duke Survey: Average company’s social media spending will increase 150 percent within 5 years (February 20, 2015)

Keller Fay Group, Brad Fay, COO of Keller Fay to Report on WOM Study Findings (February 20, 2015)

Inquisitr, Social Media Marketing To Increase 126 Percent in 5 Years (February 20, 2015)

American Marketing Association, Service Trumps Product as Customers’ Top Priority, CMO Survey Finds

Life Sciences Digital, Social Media: ROI For Health Plans (February 19, 2015)

Retail Dive, Survey predicts strong growth in digital marketing spend (February 19, 2015)

Media Post, CMOs Will Spend More On Social Media, But Still Struggle With ROI (February 19, 2015)

BIA/Kelsey Local Media Watch, New Survey Shows Optimistic CMOs Increasing 2015 Digital Spending (February 19, 2015)

Adotas, Duke University Dukes It Out With Data On Mobile Advertising And More (February 19, 2015)

Social Media Week, Take Command of Your Data: Understanding Audience Through Social Listening (February 19, 2015)

Charlotte Business Journal, Social media to devour much larger chunk of companies’ marketing budgets in near future (February 19, 2015)

Adlatina.comLos CMOs planean incrementar este año sus presupuestos de marketing en un 9% (February 19, 2015)

Meio & Mensagem, CMOs devem aumentar investimentos nos EUA (February 19, 2015)

Ad Exchanger, Facebook Viewability Standards; Pinterest Talks Paid Media (February 19, 2015)

Adweek, Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years (February 18, 2015)

Triangle Business Journal, Survey: Average company’s social media spending will increase 150 percent within 5 years (February 18, 2015)

eWallstreeter, THE CMO SURVEY – FEBRUARY 2015 (February 18, 2015)

Forbes, Strong Economic Outlook Spurs Marketing Spending (February 18, 2015)

Advertising Age, CMOs Plan to Boost Marketing Budgets by 9% This Year (February 18, 2105)

Past Media
2015 Febuary
2014Febuary August