Recent Media

MarketingProfs, Eight Ways to Find Out Whether Your Analytics Team Is Effective (June 18, 2014)

Lane Terralever, CMO Survey on Social Media: Keeping the Faith (June 11, 2014)

Convince & Convert, New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics (April 11, 2014)

Content Marketing for Technology, Measuring Content Marketing Effectiveness (April 11, 2014)

CMSWire, How to Make Marketing Analytics Matter (March 7, 2014)

Forbes, Who Has The Biggest Marketing Budgets? (March 5, 2014), CMO Survey Indicates Significant Boost in Optimism for U.S. Economy (March 3, 2014)

CMSWire, CMO Survey: Marketing Analytics are a Waste of Money (February 28, 2014)

Social Times, Companies Plan to Increase Social Media Spending 144% Over the Next Five Years (February 27, 2014)

Forbes, CMO Optimism, Confidence, And Company Growth Strategies  (February 27, 2014)

Ironpaper, CMO report: failure to use analytics  (February 25, 2014)

MarketingProfs, CMOs Bullish on US Economy, Struggling With Social Measurement  (February 25, 2014)

Marketing Charts, CMOs Aren’t Keeping Up With Their Own Social Media Spending Forecasts  (February 24, 2014)

US-Umfrage, CMOs gewinnen den Glauben an traditionelle Medien zurück  (February 21, 2014)

Marketing Charts, Quantitative Proof of Marketing Spend’s ROI Still Eludes CMOs  (February 21, 2014)

Marketing Charts, CMOs’ Pessimism Surrounding Traditional Ad Spending Eases  (February 20, 2014)

research., Spending on social media ‘has outpaced measurement’  (February 20, 2014)

FierceCMO, Survey says B2B marketers plan to boost social spending, but are still challenged with measuring its performance  (February 19, 2014)

Accent, The Importance of Marketing Analytics  (February 18, 2014)

Harvard Business Review Blog Network, Recruit Better Data Analysts (February 14, 2014)

Forbes, Forbes CMO Network Teams With Duke University For ‘The Future of Marketing’ Conference  (February 12, 2014)

Past Media