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Christine Moorman is the Director of The CMO Survey and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.

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  • Recent Blog Posts

    • Investing in Marketing Knowledge
    • A Fast Boat to China: Notes on Marketing
    • Who Outsources Marketing?
    • Outsourcing Marketing
    • Holding on to Marketing Leaders
    • Investing in Social Media
    • What Customers Want
    • The Marketing Goals-Marketing Performance Gap
    • The Lure of Disintermediation
    • Economic Downturn and Company Truths
    • How Much Firms Spend on Marketing
    • A Passage to India: Notes on Marketing
    • How and Where Do Your International Markets Grow?
    • Why Have a Marketing Function if Your Company is Market-Oriented?
    • How to Invent a Marketing Function
    • Why Hire a Marketer?
  • Blog Index

    • Marketplace Dynamics
      (5)
    • Customers
      (4)
    • Firm Performance
      (2)
    • Marketing Spending
      (6)
    • Social Media
      (5)
    • Marketing Jobs
      (6)
    • Marketing Organization
      (7)
    • Marketing Leaders
      (4)
    • International Marketing
      (3)
    • Marketing Metrics
      (18)
  • Duke News Releases

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    CMO Survey:  Marketers to Significantly Increase Their Investment in Social Media (September 6, 2011)

    CMO Survey: Marketers Optimism Rises to Highest Level in Two Years, All Company Indicators Rebound (February 15, 2011)

    CMO Survey: Marketers to Nurture Customer Relationships and Invest in Social Media (August 10, 2010)

    CMO Survey: Marketers to Hire Again; Remain Focused on Social Media (February10, 2010)

    CMO Survey: Marketers Prepare for Better Times Ahead; Increase Focus on Social Media Strategies (August 10, 2009)

    CMO Survey: Marketers Cut Traditional Spending, Focus On New Opportunities (February 25, 2009)

    Best Practice from
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  • Latest Results

    View the August 2011 Survey Results »

  • The CMO Survey Mission

    The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.

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  • "I look to The CMO Survey to provide important insight on where markets are going so I can be there when my customers are ready but my competitors aren't!"

    Tom Nightingale
    President, Sales and Marketing
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