New Results from The CMO Survey


Watch the video above to see and hear Chris Moorman discuss the results.

Full results, including the “Highlights and Insights” report, are available on the results page.

Chris Moorman’s post about these results can be found at:  blogs.forbes.com/christinemoorman/

Post By (4 Posts)

Connect

5 Comments So Far...

Want your own comment avatar (profile picture)? Visit Gravatar.com to signup for your own free avatar for all your internet comments.

  1. avatar avatarSophie Callies

    Thanks again for such interesting insight about the US marketing place.

    But looks like overall investments are decreasing (Fig 3.5: marketing spending as a percentage of firm revenues), from 11.0% to 7.9%. Can you comment on that?

  2. avatar avatarChristine Moorman

    Hi Sophie, thanks for the comments. You are correct that marketing spend as a percent of firm revenues has decreased. However, this may be due to firm revenues growing, not a decrease in marketing spend of that magnitude. If you look at the percentage growth in marketing spend expected over the next 12 months, it is 6.1% which is about what it was in August, 2012 (6.4%). Even more telling is that marketing spend as a percent of firm budgets is 10.6% which is down from August 2012 (11.4) but nearly the same as it was a year ago in February 2012 (10.4%). Looking across all these indicators, my sense is that marketing spend is, overall, holding pretty steady from the last survey.

  3. avatar Social Media Marketing Budgets To Double In Next Five Years !! [Report]

    [...] CMOs survey noted that marketers are currently spending 8.4% of their budgets on social marketing. Over the [...]

  4. avatar Social Media Marketing Budgets To Double In Next Five Years !! [Report] | ChancesOnline.com

    [...] CMOs survey noted that marketers are currently spending 8.4% of their budgets on social marketing. Over the [...]

  5. avatar Social Media Marketing Budgets To Double In Next Five Years !! [Report] | Social Media Marketing Advices

    [...] CMOs survey remarkable that marketers are now spending 8.4% of their budgets on amicable marketing. Over a [...]

Post Your Own Comment