About the Survey

Survey Partners

Partners support The CMO Survey financially. Individual company data are never shared beyond The CMO Survey.

Duke University’s Fuqua School of Business is a leading business school and executive education provider, offering a comprehensive range of business education programs for individuals and organizations worldwide. Duke’s MBA and non-degree executive education programs develop vital leadership skills and have earned top rankings from Business Week, the Financial Times, U.S. News & World Report, and The Economist Intelligence Unit. Learn more at www.fuqua.duke.edu.

The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. The AMA is a resource that marketers turn to every day to deepen their marketing expertise and achieve better results for their companies. AMA members are connected to a network of experienced marketers nearly 40,000 strong. AMA offers highly acclaimed Training Series, professional conferences and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a career center. Additionally, the AMA is the source for the field’s top magazines and journals, including Marketing News. Through local and collegiate chapters, AMA members are connected with the best people and the best practices. For more information on the AMA or Mplanet 2009, please visit www.MarketingPower.com.

Consumer & Shopper Insights - McKinsey

McKinsey & Company is a global management consulting firm that works with leading organizations in the private, public and social sectors. Its Consumer & Shopper Insights (CSI) group helps  clients to realize new opportunities by translating insights into specific business ideas. The CSI team draws on the capabilities from around McKinsey, particularly in the Retail, Consumer Packaged Goods and Marketing & Sales practices. CSI explores the beliefs, attitudes, and motivations that drive customer behavior. Using proprietary tools and techniques, it helps clients generate a 360 ̊ view of their customers—one that sparks innovation, uncovers the most promising sources of growth, and helps to develop successful products and brands

To learn more about CSI; to contact its experts and to see some of its research and insights, go to csi.mckinsey.com.

Survey Founder

Christine Moorman is the Director of The CMO Survey. Moorman is a senior member of the Marketing Area at The Fuqua School of Business and the T. Austin Finch, Sr. Professor of Business Administration. Her teaching/research interests are focused on marketing strategy with a particular emphasis on how consumers, managers, organizations, and financial markets learn about marketing. As the Director of The CMO Survey, Moorman is the primary spokesperson and is available to discuss the results and conduct follow-up interviews about the survey with major print and broadcast media. Learn more about Christine Moorman.