About the Survey
Partners support The CMO Survey financially. Individual company data are never shared beyond The CMO Survey.
Deloitte’s CMO Services: Deloitte recognizes that CMOs are facing immense change and pressure to deliver. Not just for marketing, but for the health of their businesses. Deloitte helps CMOs solve their challenges in brand strategy, customer engagement, customer analytics, marketing operations, digital innovation, and risk mitigation. They help marketing professionals imagine, deliver, and run the future.
Deloitte’s CMO Program brings together leaders and subject matter specialists, leveraging Deloitte’s firm wide capabilities in audit, consulting, advisory, risk, and tax-related services, to help CMOs manage the complexities of their role and tackle their most compelling challenges. The Program harnesses Deloitte’s breadth and depth of capabilities to deliver a portfolio of offerings that address leadership and talent development, facilitate immersive and engaging lab experiences, and provide actionable research and insights.
Duke University’s Fuqua School of Business is a leading business school and executive education provider, offering a comprehensive range of business education programs for individuals and organizations worldwide. Duke’s MBA and non-degree executive education programs develop vital leadership skills and have earned top rankings from Business Week, the Financial Times, U.S. News & World Report, and The Economist Intelligence Unit. Learn more at www.fuqua.duke.edu.
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. The AMA is a resource that marketers turn to every day to deepen their marketing expertise and achieve better results for their companies. AMA members are connected to a network of experienced marketers nearly 40,000 strong. AMA offers highly acclaimed Training Series, professional conferences and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a career center. Additionally, the AMA is the source for the field’s top magazines and journals, including Marketing News. Through local and collegiate chapters, AMA members are connected with the best people and the best practices. For more information on the AMA or Mplanet 2009, please visit www.MarketingPower.com.
Christine Moorman is the Director of The CMO Survey. Moorman is a senior member of the Marketing Area at The Fuqua School of Business and the T. Austin Finch, Sr. Professor of Business Administration. Her teaching/research interests are focused on marketing strategy with a particular emphasis on how consumers, managers, organizations, and financial markets learn about marketing. As the Director of The CMO Survey, Moorman is the primary spokesperson and is available to discuss the results and conduct follow-up interviews about the survey with major print and broadcast media. Learn more about Christine Moorman.